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Culture

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients”
– Sir Richard Branson

A people-first firm, by design

Many firms say they value work–life balance and team culture. We decided to build our firm around it – with a four-day work week, open doors, and a simple guiding belief:

 

If we take care of our people, they will take care of our clients and our community.

Everything about how we operate – from how partners show up to how we handle mistakes – is built around treating our team like the core of the firm, not just a resource.

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Work–life balance that’s real, not just promised

We believe people do better work when they have time and energy for life outside the office.

  • A four-day work week model that reflects how seriously we take balance.

  • Flexibility where it matters – family events, health, and personal commitments are respected.

  • A team mindset, so you are never left to struggle alone with a heavy week or a tough file.

This isn’t about perfection; it’s about making thoughtful decisions every year so balance is protected in practice, not just talked about.

Why this culture matters to clients and community

Clients feel the difference when they work with a supported, stable team.

  • You get continuity – familiar faces who know your file, your history, and your preferences.

  • You get care and attention – people who have the bandwidth to think ahead, not just react.

  • You get honesty – advisors who are comfortable telling you what you need to hear, not just what is easy.

A healthy culture also frees us to show up fully in the community – volunteering, serving on boards, and supporting local events and charities – because our people are energized, not exhausted.

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How we hold ourselves accountable

Culture is not set-and-forget. We pay attention to:

  • Whether people feel safe raising issues and admitting mistakes.

  • Whether workloads and expectations are sustainable, especially in peak periods.

  • Whether our decisions about clients, hiring, and growth still reflect our core philosophies.

If something starts to drift away from those values, we talk about it and adjust. That ongoing, honest reflection is how we protect the “vibe” that makes this firm feel different.

Get in touch today to learn more about how we can help your business succeed.

+1 (250) 724-5717

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When you reach out to us by email or the form below, remember electronic communication is not always secure. Please avoid sending any highly sensitive personal information (such as full SINs or full credit card numbers) by email or through this form. For sensitive documents, we recommend using our secure client portal or another secure method of transmission that we have agreed on together.

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